My name is Richard Bensimon and I'm a board certified plastic surgeon in Portland, Oregon. Regarding breast augmentation, this is the most popular plastic surgical procedure performed in the United States and with good reason. This operation delivers. Patients are very happy. It gives the change desired and it is a predictable, really quite wonderful result. As I mentioned, this is a very common operation, so it's done by, I would say most plastic surgeons. So let's talk a little bit about the difference in our practice. First of all, I have a great deal of experience over many years. I've seen all the trends and familiar with all the implants, all the approaches.
Very important in the way that we do breast augmentation is that it does not need to be an uncomfortable experience. Our approach of minimally invasive anesthesia in numbing all the areas that we operate on is crucially important in this surgery. This is a very big difference. Once they wake up in no pain, their recovery is much, much easier and quicker. These patients can shower the next day, wash their hair, move their arms. I don't use any special bindings and strains, any of these things that only promote pain.
The look has to be exact on the operating table. You can't wish they will go better with straps, etc. It is remarkable to see these patients come back in and beaming with their new look. It's an immediate gratification and it's very palpable when you see it in the patients.